FAQ

1.
What is EXP.&JP?
EXP.&JP is EXP.’s initiative to preserve one-of-a-kind architecture, activate regional Japan, and create unique travel experiences. We blend traditions and innovation, history and creativity, to build projects that serve both local communities and global travelers.
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2.
How does EXP.&JP work?
We pursue two parallel paths:
- Partnering with local site owners and communities to restore and activate valuable properties.
- Offering project-based investment opportunities to EXP. Pilgrims members, enabling them to support and participate in these transformations.
3.
Why focus on Japan’s regions?
Many regions of Japan hold extraordinary cultural and architectural assets that are underused or at risk due to depopulation. By revitalising these sites, EXP.&JP strengthens local economies, protects heritage, and creates authentic experiences for visitors.
4.
What kind of projects does EXP.&JP develop?
Projects range from heritage restorations and boutique accommodations to cultural hubs and experimental travel experiences. Each one balances respect for tradition with innovative design and technology, ensuring they are both sustainable and distinctive.
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5.
Who can collaborate with EXP.&JP?
- Local partners with valid sites or properties that deserve activation.
- Pilgrims members and investors seeking meaningful, project-based opportunities in Japan.
- Municipalities and organisations looking to boost tourism, cultural exchange, and regional vitality.
6.
What makes EXP.&JP different?
EXP.&JP treats each project as both an ecosystem and an artwork. Unlike conventional developers, we integrate architecture, technology, and cultural programming to create experiences that are not only financially viable but also culturally resonant and globally relevant.
7.
How can I get involved?
If you are a local site owner, reach out to explore how your property can be preserved and reactivated. If you are a Pilgrims member or prospective investor, join our platform to discover ongoing project opportunities. Together, we create a new model for travel and cultural preservation.

Why NowJapan is at a crossroads. Regional towns and historic properties are facing depopulation and underuse, while global demand for authentic, meaningful travel experiences is rapidly growing. At the same time, Japan is investing in tourism, cultural preservation, and sustainable development as national priorities.This convergence creates a rare opportunity: to preserve one-of-a-kind architecture, revitalize local economies, and open unique travel experiences to the world. We act now—before these treasures fade into history, or worse, are lost to weather, neglect, or bulldozers. With EXP.&JP, we turn fragility into resilience, creating living systems that generate value for communities and inspiration for global citizens.

EXP

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&JP

Invest In the Culture of Japan

Live off the beaten path

We are a full-cycle experience architecture company uniting heritage and technology to craft a human journey towards harmony — with ourselves, each other, and nature.

SLEEEP

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Myoko

SLEEEP

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Fuji

EXP

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_Teahouse

EXP

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_Park

EXP

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_Atelier

EXP

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_Co-Onsen

FAQ

1.

What is EXP.&JP?

EXP.&JP is EXP.’s initiative to preserve one-of-a-kind architecture, activate regional Japan, and create unique travel experiences. We blend traditions and innovation, history and creativity, to build projects that serve both local communities and global travelers.

‍

2.

How does EXP.&JP work?

We pursue two parallel paths:

3.

Why focus on Japan’s regions?

Many regions of Japan hold extraordinary cultural and architectural assets that are underused or at risk due to depopulation. By revitalising these sites, EXP.&JP strengthens local economies, protects heritage, and creates authentic experiences for visitors.

4.

What kind of projects does EXP.&JP develop?

Projects range from heritage restorations and boutique accommodations to cultural hubs and experimental travel experiences. Each one balances respect for tradition with innovative design and technology, ensuring they are both sustainable and distinctive.

‍

5.

Who can collaborate with EXP.&JP?

6.

What makes EXP.&JP different?

EXP.&JP treats each project as both an ecosystem and an artwork. Unlike conventional developers, we integrate architecture, technology, and cultural programming to create experiences that are not only financially viable but also culturally resonant and globally relevant.

7.

How can I get involved?

If you are a local site owner, reach out to explore how your property can be preserved and reactivated. If you are a Pilgrims member or prospective investor, join our platform to discover ongoing project opportunities. Together, we create a new model for travel and cultural preservation.

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