Invest In the Culture of Japan

Live off the beaten path

We are a full-cycle experience architecture company uniting heritage and technology to craft a human journey towards harmony — with ourselves, each other, and nature.

FAQ

Why NowJapan is at a crossroads. Regional towns and historic properties are facing depopulation and underuse, while global demand for authentic, meaningful travel experiences is rapidly growing. At the same time, Japan is investing in tourism, cultural preservation, and sustainable development as national priorities.This convergence creates a rare opportunity: to preserve one-of-a-kind architecture, revitalize local economies, and open unique travel experiences to the world. We act now—before these treasures fade into history, or worse, are lost to weather, neglect, or bulldozers. With EXP.&JP, we turn fragility into resilience, creating living systems that generate value for communities and inspiration for global citizens.

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