EXP. is Experimental

Super Architecture
Data-Viz
Language-free Communications
Media Arts
Brain Machine Interface
etc.

The spirit of doing experiments is to test an hypothesis. It is exactly because we do not know the answer, that we experiment.
That means that a failed experiment is not a failure, but only an experience that helps us to get closer to the truth.
To be experimental, is to be unafraid of failures. Because failures are simply part of the deal.
To be experimental, is to know that external opinions must not cloud our direct experience.
To be experimental, is to take on the courage and responsibility to break-through.
To be experimental, is to be able to iterate towards instead of having a fixed idea.

At EXP. we believe that values are created through experiments; The process is the value.